Flexibility of a freelancer, reliability of a department

Better Mondays is an Independent Production Department

Making you and your clients look better on Monday

Empowered with tools, process, and principles

EXPERT EASE

Purpose-built to meet the expanding requirements and frustrations of small agencies, strategy/brand/design/ communications firms, and brand in-house teams engaged in creating compelling content.

Get access at your fingertips to highly experienced producers backed with the comprehensive operational support and structure of a dedicated, independent department. We are your co-creators to dynamically navigate and elevate complex, high fidelity advertising campaigns, agile marketing content, and every production scope in between with ease.

External experts, embedded.

LOOKING AHEA

While we work on projects, our thinking is bigger (and beyond the delivery date). We think of the solutions before the problems exist and we’re setup to move at the speed that your productions and the world require of you. We’ve refined our discipline for consistency and accountability. We craft our production strategies to guide the right decisions amongst a sea of inevitable changes. We are always looking for a better way.

Creating tomorrow's content, today.

"Better Mondays was conceived to support the production of commercial creativity being ideated from new sources. I noticed a trend, moving away from larger ad agencies, where brands collaborate with small and emerging agencies or firms that are not traditionally within the discipline of creating their advertising and marketing content. While the asks and ideas are big, the existing support is small and the structure missing, creating inherent issues. The complexity and intensity of even the most straightforward productions are often under considered, and these projects, along with client relationships, are too crucial to jeopardize without expert guidance and a framework for that specialist to be successful.”

Noah Posnick

Founder & Executive Producer

Phase 1

Strategy & Planning

Fractional expertise, billed by the quarter hour, so you can finally have the right information at the right time. By bringing in production knowledge earlier than you typically could, we assist your team in comprehending the ramifications of forthcoming decisions and constructing a well-calibrated plan that positions both your project and client relationships for success.

Phase 2

Production & Post

After receiving a creative green light, we find the best people and put them in a room together, ensure they’re working toward the same goals, give them the resources and thinking they need, and do our best to get out of their way. We enhance the plan with every subsequent decision. Production inherently entails complexity and intensity, so we tackle our jobs with an ability to make the difficult simple.

Phase 3

Delivery, Iteration & Scale

Project based work should still benefit from past learnings and tap into institutional knowledge. Postmortems and after action reports are a standard practice here, along with production data tracking mechanisms to understand where the chips fell. We implement smart DAM systems, AI driven iterations based on performance data, and hand off projects ready and accessible for future versioning with transparent rights management.